The Pack try to do for Vans what Run DMC did for Adidas. It's a harder sell for the Bay Area hip-hop group (for starters, it's hard to put fat laces on Vans) but the Pack make their case: A) Vans look like sneakers, as the song constantly reminds us. B) They "slip in and out real easy, like blunts." This is important since (pay attention guys) "slip-ons get the ladies." C) Vans have a sole that is "kinda thick, like a big booty chick." It's doubtful the folks at Vans will work any of these reasons into future marketing campaigns, but they gotta be happy about the publicity.